Generative AI for Business
From Prompts to Consumer-Centric Innovation
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints—no technical skills needed.
Syllabus
What Is Generative AI
Understand how generative AI works and how it differs from traditional automation. Discover how large models can create new content from scratch in the form of text, visuals, audio, and even video.
Tool Landscape for Marketers
Get to know the right tools for your team and use cases: Text (ChatGPT, Claude, Gemini); Images (Midjourney, DALL·E, Adobe Firefly); Video and audio (Runway, ElevenLabs, Pika); Integrated platforms (Canva Magic, Gamma, Notion AI, Adobe Express).
Prompt Writing for Marketing and Design
Learn how to craft effective prompts that reflect your brand voice, values, and visual identity. Practice role-based prompts, campaign briefs, and visual storytelling in real time.
Use Cases for Retail and Consumer Experience
Explore hands-on examples tailored to brand retail: Concept development for campaigns and retail activations; Visual storyboards and moodboards for store layouts; Product storytelling and packaging exploration; Personalized content generation for client segments; AI-generated scripts, headlines, and branded copy.
Copyright, Brand Safety, and Ethics
Understand how to use generative AI responsibly in a marketing context. Learn about copyright concerns, usage rights, brand consistency, and content validation.
Creative Sprint
Each participant generates a branded asset pack based on a retail or campaign scenario. This includes visuals, marketing copy, optional voice-over, and presentation layout. Final outputs are discussed and reviewed for implementation potential.
Who Should Attend
Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
Our Interactive Platform
Experience a cutting-edge learning environment designed for maximum engagement and real-world application
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Interactive Digital Platform: Engage through real-time quizzes, live polls, and collaborative exercises
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Hands-On Problem Solving: Teams tackle real challenges from their own departments
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Gamified Learning: Earn badges, climb leaderboards, and celebrate achievements
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Hybrid Equality: Remote and in-person participants share the same immersive experience
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Actionable Outcomes: Leave with working prototypes and implementation-ready solutions
Key Takeaways
- → Creative AI tools mastery
- → Brand-safe content generation
- → Campaign development
Custom Pricing
Request a Quote
Based on team size, location, and format
Delivery Format
In-person, Online, or Hybrid
Need a custom workshop for your team? Contact us for enterprise solutions.