AI for Marketing: from brief to reviewed campaign workflow
Move from disconnected content experiments to a coherent, reviewable campaign workflow.
Marketing teams practise audience research, positioning, brand context, multimodal creation, localization, search and AI discovery, approval and performance learning—using one connected campaign story.
Recommended format
Core workshop · 4–6 hours
Delivery
On-site / in person, online, or hybrid
01 · Best for
Is this the right workshop?
Marketing, communications, brand, content, growth and customer teams.
Not the best fit when
- — You need a finished software implementation rather than team training.
- — You want a passive keynote without practical work.
- — You require a legal or compliance guarantee.
02 · What changes after the workshop
What this program changes in practice
Marketing teams can now produce more options than they can reasonably review. The real challenge is no longer creating another headline or image; it is maintaining a recognisable brand, using evidence responsibly, adapting work across languages and learning from what reaches the market. This workshop connects those steps into one campaign workflow so AI supports strategic clarity and iteration rather than adding more disconnected content to the queue.
The session is not a fixed sequence of demonstrations. The facilitator works with the team on Audience and positioning, Brand context, Multimodal creation, using ChatGPT, AI search & deep research, AI visual tools when those systems are approved and available. Participants compare first results, make missing context visible and improve the work together. They learn not only which request works, but why an output is reliable enough to move into the next working step.
The value should not end when people leave the room. Exercises therefore produce concrete outputs such as Brand context pack, Search and GEO content brief, Localization and approval checklist. They give colleagues a traceable starting point, show where human review is still required and make the next pilot smaller and more realistic. Optional follow-up work can build on those artefacts instead of beginning again with another general introduction.
- Turn audience evidence into a stronger brief
- Give tools useful brand context
- Create and localize content with clear review
- Design a campaign experiment that can teach the team
03 · Tools your team will use
Tools your team will use
- ChatGPT
- Draft, analyse, research and turn recurring work into reusable team instructions.
- AI search & deep research
- Find, compare and cite current sources, then separate evidence from interpretation.
- AI visual tools
- Create and refine visual concepts while keeping brand, rights and human approval visible.
04 · From uncertainty to a shared way of working
Move from disconnected content experiments to a coherent, reviewable campaign workflow.
- Before
- The team creates more content with AI, but brand consistency, evidence, localization and approval are still fragmented.
- In the room
- The team uses ChatGPT, AI search & deep research, AI visual tools on its own examples. Every exercise ends with checking, improvement and a clear human decision.
- The day after
- Participants leave with more than notes: Brand context pack, Search and GEO content brief, Localization and approval checklist and an agreed next step.
05 · A practical syllabus
A practical syllabus
01 Audience and positioning
Turn research and customer language into a focused campaign brief.
Working output: Brand context pack
02 Brand context
Create instructions, examples and boundaries tools can follow.
Working output: Search and GEO content brief
03 Multimodal creation
Develop copy and visual concepts without losing rights or approval.
Working output: Localization and approval checklist
04 Localization and AI discovery
Adapt messages for people, search engines and answer engines without keyword stuffing.
Working output: Campaign experiment plan
05 Approval and learning
Set review, measurement and a useful campaign experiment.
Working output: Brand context pack
06 · What your team takes away
A prepared workshop, not a generic presentation
- Brand context pack
- Search and GEO content brief
- Localization and approval checklist
- Campaign experiment plan
Optional follow-up clinics and adoption support can be added after the workshop.
- • Sponsor alignment call
- • Short participant questionnaire
- • Examples adapted to your work
- • Facilitated live practice
- • Digital resources
- • Concise facilitator summary
07 · Delivery options
One workshop, three ways to take part
The learning goals, practical exercises and take-away resources stay consistent. We adapt the room, collaboration tools and facilitation rhythm to the way your team is joining.
- On-site / in person
- Delivered at your organisation or an agreed venue, with the facilitator and participants working together in the room.
- Online
- A fully live, facilitated workshop using an agreed video platform, shared exercises and structured small-group work.
- Hybrid
- Designed for a team split between the room and remote participants, with activities adapted so both groups can contribute and receive support.
08 · Facilitated by a practitioner
Facilitated by a practitioner
George Raymond Alchoufi combines software engineering, facilitation and executive coaching. The session is adapted to your team’s work, approved tools and review responsibilities.
Program content reviewed July 2026
Delivered across Switzerland
Available on-site in Zürich, Geneva, Lausanne, Basel, Bern and other Swiss locations by arrangement, with hybrid delivery for distributed teams.
Continue your team’s learning
Questions before booking
What will our team achieve in the AI for Marketing workshop?
Move from disconnected content experiments to a coherent, reviewable campaign workflow. The practical outcomes are: Turn audience evidence into a stronger brief; Give tools useful brand context; Create and localize content with clear review; Design a campaign experiment that can teach the team.
Who is the AI for Marketing workshop designed for?
Marketing, communications, brand, content, growth and customer teams.
Which tools will participants use?
The practical stack includes ChatGPT, AI search & deep research, AI visual tools. Exercises are adapted to the licences and systems your organisation has approved.
How long is the workshop and how is it delivered?
The recommended format is Core workshop · 4–6 hours. Every core workshop is designed to stay within four to six hours; alternatives include Focused workshop · 4 hours. Choose an in-person session at your organisation or an agreed venue, a fully online workshop, or a hybrid format. Delivery is available in English, French or German.
What preparation is required?
No technical prerequisite is required. We hold a short sponsor alignment call and participant questionnaire, then adapt examples to approved tools and non-sensitive work.
What does the team take away?
The working package includes Brand context pack, Search and GEO content brief, Localization and approval checklist, Campaign experiment plan, digital resources and a concise facilitator summary.
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